Privacy Policy

Update: Feb 2023.


For the purpose of providing the best experience when visiting our website and providing access to the WEB Demo (HENSOLDT Analytics demo system), HENSOLDT Analytics collects personal data within the following conditions.  The user expressly agrees that he/she has read this Privacy Policy carefully, that he/she has understood its meaning and is thus perfectly informed of and expressly accepts its content.


When the user creates an Account in order to use the WEB Demo, HENSOLDT Analytics asks the user to provide information such as First name, Last name, Company, Country, Email, Phone, Address, ZIP, City. This is required when the user enquires temporal access to the WEB Demo.

In this Privacy Policy, the personal data as mentioned above are referred to as “Personal Data” or “Users Personal Data”. HENSOLDT Analytics may also collect personal data of users surfing on HENSOLDT Analytics’ website, by means of filling in contact forms, newsletter subscription and/or requesting research papers.


3.1 Purpose

HENSOLDT Analytics uses the personal data collected for the following purposes:

  • Identification and authentication of the user when the user accesses their account;
  • Providing the services to the user;
  • Billing purposes;
  • Improving the quality of the services provided;
  • Market research purposes;
  • Marketing and advertising purposes in the conditions set out in Article 5 below.

The website pages that contains links to other websites HENSOLDT Analytics GmbH has not reviewed any or all of the sites linked to this website and is not responsible for any websites that are linked to this website. By clicking on any links not linked to our website is at your own risk. We are not responsible for the privacy policies, practices or the content of third party websites. The user is invited to refer to the appropriate third-party websites privacy policy in order to verify how the users personal data is used by such third-party websites.

3.2 Data Processing with our product Web Demo

We develop and sell commercial Media Mining Systems with automatic recognition and identification technology. We do not process any personal data within these commercial systems neither as controller nor as processor.

We process personal data with our data mining systems only for the following purposes

  • Internal development and testing
  • Web Demo Operations for Sales purposes
  • R&D projects (this is matter of different, specific privacy policies for each project)

We do this to protect our legitimate interests or the legitimate interests of a third party (point (f) Art. 6(1) GDPR, namely to further develop, test and optimize our products and offer and sell them to our commercial clients.

The categories of processed personal data are:

  • Names and Identifiers related to Social Media Accounts or other publicly accessible Internet Services ( like Websites)
  • Pictures and Videos of data subjects published via publicly available Internet Services and Social Media
  • Audio data (speech) of data subjects published via publicly available Internet Services and Social Media
  • The content of postings, photos, speeches, videos etc which are published via publicly available Internet Services and Social Media (including names of people, places, organisations, topics etc)
  • Analysis Data about connections and relations between different data subjects and relating, published content of data subjects published via publicly available Internet Services and Social Media

The categories of data subjects are:

  • Registered Users of Social Media Services (like Facebook, Instagram, Twitter etc)
  • Data Subjects who are matter of public publications in online media (Internet-TV, Internet Radio or Websites)

The processing is of following kind

  •  Automatic obtaining, storing, analysing, connecting, classifying, prospecting, profiling and visualizing data

We use profiling with no kind of automated decision making. The processing is only for test or demo purposes and do not produce any legal or similarly significant effect to the data subject.

Since the obtaining of the publicly available personal data is done automated across a huge variety of public data sources and covers a huge number of data-records, the information of the individual data subjects according Art 14 GDPR is proven impossible or would involve a disproportional effort. In line with Art 14.5 (b), in this case the information according Art 14.1 -14.4 shall not apply. Instead, the controller shall take appropriate measures to protect the data subject’s rights and freedoms and legitimate interests, including making the information publicly available.
We made the information publicly available on our website and provide a link to this document.

The data generally is solely processed in the EU.

Only in the case of Web Demos, data will be disclosed (via Screen and Audio) to the client using the Demo and might possibly be transferred to locations outside the EU (on Screen and Audio only) without appropriate guarantees for data privacy.

For this reason, to safeguard the data and to protect the data subject’s rights and freedoms and legitimate interests we take following actions:

  •  Every Web Demo User must identify him/herself and must accept a privacy and non-disclosure agreement afront getting access to the Demo
  •  Any data transfer between our systems and the Client is secured and encrypted state-of-the-art
  • Data of subjects who are not relevant for the analysis and are not persons of public interest are pseudonymised at the time of obtaining.
  • Any data is stored and processed in state-of-the-art secured systems
  • We take appropriate technical and organisational measures to protect all our processed data 

3.3  Transfer of website data

User’s Personal Data will not be shared with third parties, except as stated below for the Website Cookies.


Please for more information about cookies check our  Cookie Policy.

Cookies are small amounts of data sent on the users and HENSOLDT Analytics website user browser and stored on their hard drive that may not allow identification of the party receiving the cookies, unless such party has already provided HENSOLDT Analytics with personal information allowing such identification.

If you don’t agree with the use of such cookies, you can set up your browser to limit or exclude the use. Your browser may provide you with information and control over cookies. You can set your browser to alert you when a cookie is being used, and accept or reject the cookie. You can also set your browser to refuse all cookies or accept only cookies returned to the originating servers. You can generally disable the cookie feature on your browser without affecting their ability to use the HENSOLDT Analytics website(s).

To make sure you find out your way on how to change the settings, here are a few links that may be useful to configure appropriately the different browser you may be using:

– Cookie setting in Internet Exmplorer:

– Cookie setting in Firefox:

– Cookie setting in Chrome:

– Cookie setting in Safari:

4.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 

Google Analytics Cookies are only stored if you have selected the “Allow all cookies” option in the notice banner. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under Further information concerning the terms and conditions of use and data privacy can be found at

Other cookies Cookies: (To check all of them please read our Cookie Policy)

Pagespeed Ninja
  • Cookie “pagespeed_mobile_orig”
  • Cookie “psn_cache_timestamp”
  • Cookie “pagespeed_usability”
  • Cookie “psn_result_psnscores”
  • Cookie “pagespeed_desktop”
  • Cookie “psn_result_origscores”
  • Cookie “pagespeed_mobile”
  • Cookie “pagespeed_usability_orig”
  • Cookie “pagespeed_desktop_orig”
Elementor – Content Builder
  • Cookie “elementor”


  • Cookie “psn_result_time”
  • Cookie “wp-settings-1”
  • Cookie “wp-settings-time-1”
  • Cookie “wordpress_test_cookie”
  • Cookie “wordpress_sec_1a971ef806e8ec3f84314dffe22737d3”
  • Cookie “wordpress_logged_in_1a971ef806e8ec3f84314dffe22737d3”

Google Analytics

  • Cookie “_ga”
  • Cookie “_gid”
  • Cookie “_gat_gtag_UA_109323288_1”
We use tools from Google which is a US provider and personal data might be transferred to the USA.
The European Court of Justice does not certify that the USA has an adequate level of data protection. 
In particular, there is a risk that your data will be subject to access by US authorities for control and monitoring purposes and that no effective legal remedies are available. By clicking on “Accept all cookies”, you agree that cookies may be used by us and by third parties (also in the USA).


HENSOLDT Analytics may use the user’s Personal Data to contact the user to discuss the services it has subscribed to or to send the user information concerning HENSOLDT Analytics and/or the services and/or promotional activities via newsletters, messages, calls and letters to the e-mail address, telephone number or postal address provided by the user. Except as mentioned in this Privacy Policy, HENSOLDT Analytics does not use the user’s Personal Data for any other kind of marketing or promotional purposes.  The user’s may opt out of being contacted by HENSOLDT Analytics at any time by using the opt-out link provided in any newsletter sent to the user or by contacting HENSOLDT Analytics in this regard at the following e-mail address: .


Users can update or correct any of the user Personal Data at any time by contacting HENSOLDT Analytics at the following e-mail address:  or  The User is entitled to request HENSOLDT Analytics to provide the user with a list of all of the user’s Personal Data stored by HENSOLDT Analytics by sending an e-mail in this regard to the following e-mail address: or HENSOLDT Analytics undertakes to provide the user with such list within a reasonable time frame.


The user can contact HENSOLDT Analytics for any questions concerning this Privacy Policy at or by postal mail at HENSOLDT Analytics GmbH, Mariannengasse 14, A-1090 Vienna, Austria.


This Privacy Policy shall be governed and construed in accordance with the General Data Protection Regulation (GDPR).

HENSOLDT Analytics may alter terms and conditions of this Privacy Policy, in whole or in part, if our information practices change we will post any adjustments to our policy on this website and change the “Last Updated” date above. Unless additional notice or consent is required by applicable laws, this will serve as your notification of these changes. If you are concerned about how your information is used, bookmark this page and check back periodically.Other cookies